000			03564nam a2200205Ia 4500
003			PH-LCIC
005			20250820145455.0
008			240527s2019 xx 000 0 und d
020			_a9781119083740
040			_cLCIC LIBRARY
082			_aREF.300.72 Ex71
100			_aPaul J. Lavrakas _eAuthor
245		0	_aExperimental methods in survey research : _btechniques that combine random sampling with random assignment /
260			_aHoboken, New Jersey : _bWiley, _c2019.
300			_a1 online resource (xxix, 510 pages)
520			_a"A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing. This book bridges the gap in literature and explores the broad range of experimental designs in experiments that use probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Assignment with Random Probability Sampling addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method's deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity. Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications. Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation-featuring contributions from across a variety of disciplines in the social and behavioral sciences. Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study Includes more than 20 types of original experiments carried out within probability sample surveys. Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method. Experimental Methods in Survey Research: Techniques that Combine Random Assignment with Random Probability Sampling is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology"-- Provided by publisher
650			_a Electronic books
650			_aSOCIAL SCIENCE Statistics
942			_2ddc _cREF
999			_c476 _d476