| 000 | 01006nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | PH-LCIC | ||
| 005 | 20250827161434.0 | ||
| 008 | 240527s2019 xx 000 0 und d | ||
| 020 | _a9781260084993 | ||
| 040 | _cLCIC LIBRARY | ||
| 082 | _aREF.658.8 M35 | ||
| 245 | 0 | _aMarketing management / | |
| 250 | _aThird edition | ||
| 260 |
_aNew York, New York : _bMcGraw Hill Education, _c2019. |
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| 300 | _a xxii, 403 pages : color illustrations ; 28 cm | ||
| 520 | _aGreg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam | ||
| 650 | _aMarketing Management | ||
| 700 |
_aGreg W. Marshall _eAuthor |
||
| 700 |
_aMark W. Johnston _eAuthor |
||
| 942 |
_2ddc _cREF |
||
| 999 |
_c674 _d674 |
||