Marketing management / (Record no. 674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01006nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-LCIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250827161434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240527s2019 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260084993 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LCIC LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | REF.658.8 M35 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, New York : |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 403 pages : color illustrations ; 28 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Greg W. Marshall |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mark W. Johnston |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | REFERENCE BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Vendor | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | REFERENCE SECTION | Purchased | New Centur | REF.658.8 M35 2019 | 000674 | 05/27/2024 | 05/27/2024 | REFERENCE BOOKS |