Marketing management /

Contributor(s):

Material type: Text

TextPublication details: New York, New York : McGraw Hill Education, 2019.Edition: Third editionDescription: xxii, 403 pages : color illustrations ; 28 cmISBN:

9781260084993

Subject(s):

Marketing Management

DDC classification:

REF.658.8 M35

Summary: Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF.658.8 M35 2019 (Browse shelf(Opens below))	Available		000674

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam

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