A practical guide to event promotion /

Contributor(s):

Material type: Text

TextPublication details: Oxon : Routledge, 2018.Description: xvii, 224 pages : illustrations ; 25 cmISBN:

9781138915343

Subject(s):

DDC classification:

GR.394.2068 J13

Summary: "This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the kind of even that is being promoted and its target market; how to use and implement these effectively; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace"

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
GENERAL REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE GENERAL REFERENCE SECTION	GR.394.2068 J13 2018 (Browse shelf(Opens below))	Not for loan		001199

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"This Practical Guide to Event Promotion offers the reader a short and succint overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the kind of even that is being promoted and its target market; how to use and implement these effectively; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace"

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