Business and professional communication : putting people first /

"A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspectives of others. To highlight these skills in professional settings, Kory Floyd and Peter Cardon adopt a people first approach that prioritizes quality workplace relationships. Using dozens of authentic examples from the business world, 'Business and Professional Communication : Putting People First' emphasizes how students can communicate in person and in virtual settings to develop meaningful, rich, and productive professional relationships in a technology-saturated world. Occurring in every chapter, the 'People First' feature presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. Students are given concrete skills for preserving relationships with others as they encounter these difficult moments and conversations. Throughout each chapter, students encounter opportunities to engage in skill building, self-assessment, and critical thinking."--adapted from A People First Approach, page x