Career self-management and personal branding: a strategic approach to developing superior skills and marketing them professionally /

A companion text to the popular series of career development courses on "Coursera", this book introduces intermediate and advanced topics in career self-management, individual skills management and development, self-marketing, and personal branding. It is designed for working, early-to-mid-career professionals looking for ways to enhance or change their careers. We expect that students are already familiar with basic career development tools and job search techniques (resume, cover letter, job applications, and interviewing) and are interested in learning how to further enhance their career-building skills. Throughout the course, students engage in interlinked learning activities aimed at identifying, benchmarking, evaluating, peer-reviewing, documenting, presenting, and improving their job-related skills. They will learn how to use contemporary learning theories and powerful management and marketing tools and techniques for effective skill-building, self-development, and self-promotion.