Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation /

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Material type: Text

TextPublication details: New Jersey : World Scientific, 2019.Description: xvi, 314 pages : illustrations ; 24 cmISBN:

9789813273375

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DDC classification:

REF 658.812 Se69

Summary: Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation.

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Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF 658.812 Se69 2019 (Browse shelf(Opens below))	Available		002491

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Previous	REF 658.8 H86 2008 C.3 Toursim and hospitality marketing: a global perspective /	REF 658.8 P93 2019 Foundations of marketing /	REF 658.812 Se69 Service excellence in tourism and hospitality : insights from Asia /	REF 658.812 Se69 2019 Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation /	REF 658.8342 R13 2018 Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /	REF 658.872 K61 2019 Digital marketing strategy : an integrated approach to online marketing /	REF 663 N21 2019 Natural beverages /	Next

Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation.

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