Entrepreneurship : theory/process/practice /

By:

Howard Frederick [Author]

Material type: Text

TextPublication details: South Melbourne, Victoria : Cengage Learning, 2019.Edition: 5th Asia-Pacific editionDescription: xxix, 697 pages : illustrations, charts ; 26 cm; 7750 pagesISBN:

9780170411752

Subject(s):

DDC classification:

REF 658.421 F87

Summary: "Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you'll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.ï½ You'll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.ï½ Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included." -- Provided by publisher

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF 658.421 F87 2019 (Browse shelf(Opens below))	Available		002596

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Previous	REF 658.4092 W52 2019 Leadership : a critical text /	REF 658.421 Am64 2019 Entrepreneurial madness : a guide for navigating your entrepreneurial mind /	REF 658.421 D29 2020 Entrepreneurial minds : root causes to branch out through education & experiences. /	REF 658.421 F87 2019 Entrepreneurship : theory/process/practice /	REF 658.421 K96 2019 Entrepreneurship : theory, process, practice /	REF 658.45 Ar37 The power of corporate communication : crafting the voice and image of your business /	REF 658.45 F66 2020 Business and professional communication : putting people first /	Next

"Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you'll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.ï½ You'll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.ï½ Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included." -- Provided by publisher

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