Reputation and image recovery for the tourism industry /
Material type:
TextPublication details: Oxford : Goodfellow Publishers Ltd., 2019.Description: 234 pages; 1 online resourceISBN: - 9781911396673
- REF 338.4791 R29
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REFERENCE BOOKS | LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION | REF 338.4791 R29 2019 (Browse shelf(Opens below)) | Available | 001958 |
Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation's future survival
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