Behavioral economics for tourism : perspectives on business and policy in the travel industry /

By:

Milena S. Nikolova [Author]

Material type: Text

TextPublication details: London : Academic Press, 2021.Description: 258 pagesISBN:

9780128138083

Subject(s):

DDC classification:

REF 338.4791 N58

Summary: "Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"-- Provided by publisher

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF 338.4791 N58 2021 (Browse shelf(Opens below))	Available		001976

"Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"-- Provided by publisher

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