Strategic management of technological innovation /

By:

Melissa A. Schilling [Author]

Material type: Text

TextPublication details: New York, New York : McGraw Hill Education, 2020.Description: xviii, 345 pages : illustrations ; 23 cmISBN:

9781260565799

Subject(s):

DDC classification:

REF.658.514 Sch33

Summary: "This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation."--Publisher's description

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF.658.514 Sch33 2020 (Browse shelf(Opens below))	Available		001307

"This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation."--Publisher's description

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