Marketing and humanity : discourses in the real world /
Anjala S. Krishen
Marketing and humanity : discourses in the real world / - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2019. - 1 online resource (337 pages) 5.91 x 0.83 x 8.27 inches 6708 pages;
This volume expands the field of consumer behavior in marketing in order to understand the ""real world"", of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely ""marketing to consumers as ..."
9781527518506
Consumer behavior Research
Sales & marketing
REF 381.33 M34
Marketing and humanity : discourses in the real world / - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2019. - 1 online resource (337 pages) 5.91 x 0.83 x 8.27 inches 6708 pages;
This volume expands the field of consumer behavior in marketing in order to understand the ""real world"", of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely ""marketing to consumers as ..."
9781527518506
Consumer behavior Research
Sales & marketing
REF 381.33 M34