Marketing and humanity : discourses in the real world /

By:

Anjala S. Krishen [Editor]

Contributor(s):

Orie Berezan [Editor]

Material type: Text

TextPublication details: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2019.Description: 1 online resource (337 pages) 5.91 x 0.83 x 8.27 inches; 6708 pagesISBN:

9781527518506

Subject(s):

DDC classification:

REF 381.33 M34

Summary: This volume expands the field of consumer behavior in marketing in order to understand the ""real world"", of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely ""marketing to consumers as ..."

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REFERENCE BOOKS	LAPULAPU-CEBU INTERNATIONAL COLLEGE REFERENCE SECTION	REF 381.33 M34 2019 (Browse shelf(Opens below))	Available		002530

This volume expands the field of consumer behavior in marketing in order to understand the ""real world"", of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely ""marketing to consumers as ..."

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