Marketing and humanity : (Record no. 2530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01303nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-LCIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251013151933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240527s2019 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781527518506 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LCIC LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | REF 381.33 M34 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anjala S. Krishen |
| Relator term | Editor |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing and humanity : |
| Remainder of title | discourses in the real world / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Newcastle upon Tyne, UK : |
| Name of publisher, distributor, etc. | Cambridge Scholars Publishing, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (337 pages) |
| Dimensions | 5.91 x 0.83 x 8.27 inches |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 6708 pages; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume expands the field of consumer behavior in marketing in order to understand the ""real world"", of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely ""marketing to consumers as ..."<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Orie Berezan |
| Relator term | Editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | REFERENCE BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Vendor | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | LAPULAPU-CEBU INTERNATIONAL COLLEGE | LAPULAPU-CEBU INTERNATIONAL COLLEGE | REFERENCE SECTION | Purchased | C & E Book | REF 381.33 M34 2019 | 002530 | 05/27/2024 | 05/27/2024 | REFERENCE BOOKS |